Joe Zaldivar’s work documents and reimagines disposable or forgotten media with permanence and idealism; his vast and varied oeuvre includes massive, detailed hand-drawn maps, intricate interiors and landscapes drawn from Google Street View imagery, and drawings referencing local business mailers, logos, advertisements, and tv stills. He has also compiled an enormous, ever-expanding archive of home-recorded video ephemera which is uploaded to a YouTube channel (including cold opens, sign-ons/sign-offs, and advertisement segments from obscure tv broadcasts dating back many years), all citing sources, dates, and times.
To parse the intent or underlying conceptual framework of Zaldivar’s intensely elaborate creative endeavor, his Street View landscapes and interiors provide an important entry point. As a whole, they feel like the collected documents of a digital explorer searching for and preserving scenes from around the world, often capturing iconic landmarks: sports stadiums, restaurants, famous storefronts, etc. Aesthetically, each of these drawings isolates a moment (a necessary quality of any still image), a tendency that’s especially engaged in his drawings, as in Cindy Sherman’s film stills. This sense of candid immediacy and stillness could be attributed to the automated eye of the google maps camera car; Joe's interpretations of these moments, however, are more nuanced and often altered.
The Coffee Roaster, for example, remains faithful to its source material except for a few deviations; the billboard has been replaced with one lifted from another image, and one of the patrons (whose face is blurred in the street view image), is replaced with a man loosely resembling Homer Simpson, both of which are references to a 1995 episode of the Simpsons (Treehouse of Horror VI). In this episode, Homer Simpson ends up at “Erotic Cakes”, a bakery in the real world via interdimensional travel, the actual filming location being the storefront of The Coffee Roasters. This drawing exemplifies the manner in which Zaldivar’s work traverses multiple layers of meaning - navigating the world, drawing connections between reality and fiction, and isolating or describing fully a specific moment.
In this context, recording moments digitally and creating intuitive, thought-provoking connections across various media, Zaldivar’s YouTube channel is a compelling enigma. Zaldivar's channel isn’t the only one of its kind, this curious practice has a surprising cult following. He’s among the most popular, however, with almost 2000 subscribers and nearly 4 million total views of well over 1000 videos. Sometimes he records directly from recent broadcast television, while other segments are culled from VHS tapes found at yard sales. Whereas other channels featuring this kind of content are direct digital transfers from other media, Joe records his television screen by hand with a tablet computer - the filter of his gaze is always present. Much like his Street View drawings, these recordings are slightly unsteady, but intensely diligent. As extensive as his archive is though, the moments he chooses to document are just a few waypoints into the realm of ephemeral television media. There’s a distinct ambition across all of his works to address and highlight moments not originally intended to be the focus of the media that they reference (as evidenced particularly in this early work).
Given the map-like quality of Zaldivar’s process, it’s intuitive that his body of work would include actual maps. Zaldivar creates large-scale maps in 18” x 24” sections (usually divided into a grid of 8 or 10); he diligently works on one section at a time while referring to an iPad, with the completed sections stacked neatly beneath the one in progress. These hand-drawn cities reclaim selections from that endless modern world of digital maps, generated by swarms of satellites and computer systems, as a personal and human experience. Through this lens, his smaller drawings that incorporate both road maps and disposable ad imagery (logos, slogans, place names) can be understood as signifiers for a specific time and place.
Joe Zaldivar (b. 1990) attends First Street Gallery Art Center in Claremont, California (the same studio that supports the great Helen Rae). He has shown previously in Wunderkammer, an invitational group exhibition at Pitzer College's Nichols Gallery and Street Views, a solo exhibition at First Street Gallery Art Center. Zaldivar was the initial inspiration for the upcoming group exhibition Mapping Fictions: Daniel Green, William Scott, Roger Swike, and Joe Zaldivar at The Good Luck Gallery in LA, curated by Disparate Minds writers Tim Ortiz and Andreana Donahue, which will be on view July 9 - August 27, 2016.