Mapping Fictions: Joe Zaldivar

West Club Entrance at NRG Stadium, graphite, micron, and marker on paper, 18" x 24", 2016

Street Map of City of Industry, California, graphite, micron, and marker on paper, 18" x 24", 

Gates 5-8 of Sports Authority Field at Mile High, graphite, micron, and marker on paper, 18" x 24", 2016

Joe Zaldivar’s work documents and reimagines disposable or forgotten media with permanence and idealism; his vast and varied oeuvre includes massive, detailed hand-drawn maps, intricate interiors and landscapes drawn from Google Street View imagery, and drawings referencing local business mailers, logos, advertisements, and tv stills. He has also compiled an enormous, ever-expanding archive of home-recorded video ephemera which is uploaded to a YouTube channel (including cold opens, sign-ons/sign-offs, and advertisement segments from obscure tv broadcasts dating back many years), all citing sources, dates, and times.

To parse the intent or underlying conceptual framework of Zaldivar’s intensely elaborate creative endeavor, his Street View landscapes and interiors provide an important entry point. As a whole, they feel like the collected documents of a digital explorer searching for and preserving scenes from around the world, often capturing iconic landmarks: sports stadiums, restaurants, famous storefronts, etc. Aesthetically, each of these drawings isolates a moment (a necessary quality of any still image), a tendency that’s especially engaged in his drawings, as in Cindy Sherman’s film stills. This sense of candid immediacy and stillness could be attributed to the automated eye of the google maps camera car; Joe's interpretations of these moments, however, are more nuanced and often altered.

The Coffee Roaster, 13567 Ventura Boulevard, Sherman Oaks, California, graphite, micron, and marker on paper, 18” x 24", 2016

The Coffee Roaster, for example, remains faithful to its source material except for a few deviations; the billboard has been replaced with one lifted from another image, and one of the patrons (whose face is blurred in the street view image), is replaced with a man loosely resembling Homer Simpson, both of which are references to a 1995 episode of the Simpsons (Treehouse of Horror VI). In this episode, Homer Simpson ends up at “Erotic Cakes”, a bakery in the real world via interdimensional travel, the actual filming location being the storefront of The Coffee Roasters. This drawing exemplifies the manner in which Zaldivar’s work traverses multiple layers of meaning - navigating the world, drawing connections between reality and fiction, and isolating or describing fully a specific moment.

Recorded during the USA Christmas movie special, a 1973 20th Century Fox Television remake of the movie "Miracle on 34th Street" starring Jane Alexander, David Hartman and Sebastian Cabot on Tuesday, December 19, 1989 on USA Network.

In this context, recording moments digitally and creating intuitive, thought-provoking connections across various media, Zaldivar’s YouTube channel is a compelling enigma. Zaldivar's channel isn’t the only one of its kind, this curious practice has a surprising cult following. He’s among the most popular, however, with almost 2000 subscribers and nearly 4 million total views of well over 1000 videos. Sometimes he records directly from recent broadcast television, while other segments are culled from VHS tapes found at yard sales. Whereas other channels featuring this kind of content are direct digital transfers from other media, Joe records his television screen by hand with a tablet computer - the filter of his gaze is always present. Much like his Street View drawings, these recordings are slightly unsteady, but intensely diligent. As extensive as his archive is though, the moments he chooses to document are just a few waypoints into the realm of ephemeral television media. There’s a distinct ambition across all of his works to address and highlight moments not originally intended to be the focus of the media that they reference (as evidenced particularly in this early work).

Zaldivar with a work in progress, from a recent studio visit at First Street Gallery Art Center

Chicago Area Vicinity Map, graphite, micron, and marker on paper, 90" x 48" 

Given the map-like quality of Zaldivar’s process, it’s intuitive that his body of work would include actual maps. Zaldivar creates large-scale maps in 18” x 24” sections (usually divided into a grid of 8 or 10); he diligently works on one section at a time while referring to an iPad, with the completed sections stacked neatly beneath the one in progress. These hand-drawn cities reclaim selections from that endless modern world of digital maps, generated by swarms of satellites and computer systems, as a personal and human experience. Through this lens, his smaller drawings that incorporate both road maps and disposable ad imagery (logos, slogans, place names) can be understood as signifiers for a specific time and place.

Joe Zaldivar (b. 1990) attends First Street Gallery Art Center in Claremont, California (the same studio that supports the great Helen Rae). He has shown previously in Wunderkammer, an invitational group exhibition at Pitzer College's Nichols Gallery and Street Views, a solo exhibition at First Street Gallery Art Center. Zaldivar was the initial inspiration for the upcoming group exhibition Mapping Fictions: Daniel Green, William Scott, Roger Swike, and Joe Zaldivar at The Good Luck Gallery in LA, curated by Disparate Minds writers Tim Ortiz and Andreana Donahue, which will be on view July 9 - August 27, 2016.

NEW VOICES

Throughout 2015, Disparate Minds writers Tim Ortiz and Andreana Donahue worked directly with The Canvas, a progressive art studio in Juneau, Alaska as Artists-In-Residence, guest facilitators, and curators of the group exhibition NEW VOICES.  

Mike Godkin, Transportation: boat, plane, car, chalk pastel on vellum, 12" x 12", 2015

Jeff Larabee, Untitled, sharpie and marker on clayboard, 16" x 20", 2015

Mirov Menefee, Untitled, ceramic, dimensions variable, 2015

Mirov Menefee, Untitled, colored pencil, graphite, and micron on paper, 18" x 24", 2015

The Canvas is a relatively young studio and when we initially joined them was beginning to transition from a didactic approach to art-making to one of professional development. We were given the opportunity work directly with artists in the studio alongside facilitators to share ideas and knowledge about further developing the emerging creative culture and cultivating an environment conducive to the independent discovery of art-making - guiding artists to invent and maintain studio practices of their own devising. We focused on post hoc guidance through the introduction of criticism in one-on-one discussion and group critique, challenging artists to explore the potential investment of time and care available in each of their processes.

The result of this paradigm shift has been a wealth of inspired new ideas and creative voices. NEW VOICES represents a selection of current work in various media by this studio’s most promising and successful artists, including many that we’ve discussed in essays for Disparate Minds over the past year: the nuanced minimalism of Grace Coenraad, Luis Hernandez’s intuitive yet complex abstractions, the enigmatic text-based drawings of Jeff Larabee, and Susy Martin’s bold, layered symbolism. This exhibition establishes a dialogue between artists and artwork, accentuating similar investigations of visual language and innate tendencies - repetitive processes or subject matter choices, surface manipulation, emblematic mark-making, or heightened attention to detail.

Other highlights from the exhibition include: 

Mark Davis, Untitled, colored pencil on paper, 19" x 24", 2015

Mark Davis’ first major work on paper - a complex, pattern-based drawing in colored pencil, created using an intuitive set of rules, built methodically from bottom to top; it’s a spectacle of fluorescent color and rich detail, paradoxically both a simple, flat pattern and organic rendering of form reminiscent of a woven textile. 

Terral Kahklen, Untitled, graphite, micron, and marker on paper, 9" x 12", 2015

Exhibited alongside Jeff Larabee is his good friend and fellow explorer of text aesthetics, Terral Kahklen (TK). TK began coming to the studio late in the year, but immediately began making compelling work. He’s an example of an experience with profound intellectual disability that’s persistently misunderstood and unseen, a person whose way of being demonstrates that being disparate from the neurotypical (far from being a mere impairment in any linear sense), can become a disposition in which making connections between his inner and exterior world (social engagement in a fundamental sense) is a series of creative problems. In effect, his entire engagement with the neurotypical world becomes a creative and aesthetically thoughtful endeavor. Throughout his life, he has elected to be silent and communicate almost exclusively through minimal sign language, allowing himself to be understood on his own terms. For TK, creating elegant, minimalist drawings couldn’t be more natural. His process is exceptionally thoughtful, carefully considering each mark for long periods of time despite consistently choosing to repeat the forms T and K in an exclusively grayscale palette; each of his early works was a singular exploration, but quickly accumulated as a dynamic body of work reflecting a clear perspective. 

Melanie Olsen, Twin Lakes, graphite on paper, 10" x 19", 2015

Melanie Olsen, Untitled, graphite on paper, 2015

Melanie Olsen is an eccentric artist who has spent her life surrounded by the majestic, monumental terrains of California and Alaska. In temperament, Melanie is a classic landscape painter, inspired by the beauty and romance of the sublime landscape, and strives to respond to it faithfully in her work. Her drawing process is a collection of brief, intensely focused moments in which she traces long, complicated contour lines, gritting her teeth and drawing almost blindly as her eyes intently follow the jagged mountain edges in her source imagery. In the interest of objectivity, she relies methodically on a range of different grades of graphite to control value in her shading, evaluating tones against a set of graphite swatches. Her works are a highly critical endeavor, not intended to be expressive or personal, but idealistic and true. 

In addition to being a fantastic exhibition, NEW VOICES is an achievement of one of the most revolutionary and exciting aspects of progressive art studios: their power to support contemporary, genuine work for the benefit of both local and global art communities.  In Juneau, Alaska, the local art community (with a few exceptions) produces and exhibits safe. accessible works - neo-impressionist landscapes typical of rural communities and kitschy illustrative works reflecting a narrow set of themes highly driven by the tastes of tourists, while the beautiful traditional arts of Native Alaskans often remain marginalized. In this cultural landscape, this exhibition is an unprecedented emergence of relevant and compelling contemporary concepts and studio processes.  

Karen Wiley, Untitled, graphite and erasure marks on vellum, 12" x 12", 2015